Jacob Peden is 28 years old and in January of 2016, left his career in the NFL to start a door-to-door sales company.
In 2009, upon returning from a 2-year service mission in Micronesia, he enrolled in school at Utah Valley University. He graduated in 2013 with a Bachelors of Science Degree in Community Health. His aspiration: to become a Head Strength and Conditioning Coach in the NFL. Of the thousands of students that graduate every year in Community Health and Exercise Science (one in approximately 30,000) achieve a career at the collegiate or professional level.
During his first internship, Jacob came to realize his degree would never be enough to land his goal and that he would have to work and network his talents beyond what he thought possible. To support himself and his wife while working as an unpaid intern at Brigham Young University Football Program, he worked nights as a security guard at a mink farm. For 3 years this was an average day for Jacob: 5:00 AM wake up – meet the team for morning workout from 6:00 AM–9:00 AM. Class from 9:30 AM–2:00 PM, back to the weight room to work out the football team from 2:30 PM–6:00 PM, homework from 7:00 PM–10:00 PM, sleep from 10:00 PM–12:00 PM, then working at the farm from Midnight until 4:00 AM, he would then return home to sleep for an hour until his alarm woke him again at 5:00 AM.
Despite living this way, he kept his goal in sight. After graduation, he worked down the list of NFL teams, nagging and pestering every NFL team until all 32 teams had been contacted, the Atlanta Falcons agreed (on the 5th call) to a phone interview. The coach set up a phone interview, but Jacob knew it wouldn’t be enough. He scraped the funds together and flew to Atlanta unbeknownst to the team. When they called for the phone interview, he had just landed in Atlanta. He convinced them to meet him at a Chili’s near the facility to conduct the interview in person. They were impressed by his tenacity and hired him a week later.
He gave himself completely to his job for two years. He built on an already strong work ethic, cultivated discipline and most importantly, learned the value of strong relationships. It was this attribute that lead him to consider changing course the course and fate of his and his wife Melissa.
In keeping with his work ethic and moral code, Jacob came to understand there was a growing riff between who he knew he was and who he was becoming. The rigorous travel schedule combined with a growing imbalance between his workload and compensation began to wear on his relationships with those he loved most, including his wife. He spent his last months fighting a battle between his dream and reality.
In October, Jacob’s brother Aaron (a veteran in the technician satellite world and now partner of Wave Communications) called him. They had a long conversation about where they both were in life, what they truly cared about, and by the end of it set the wheels in motion to partner and start a business together. Jacob does not regret his time in the NFL, and many have expressed doubt in him for abandoning something so potentially lucrative and prestigious. When asked about the reasons behind this life-changing decision, he had this to say:
“2 reasons: One, The NFL did not allow me to live the standards to which I hold myself, and two, it prevented me from cultivating a closer bond to those I loved most. My wife and family are the most important thing in my life, and I am building Wave Communications with my brother and partners in order to afford others the same opportunities I hold so dear.”
Aaron Peden has been involved in business ever since hr graduated high school in 2003. His first venture was a landscaping/window cleaning company. To acquire customers he sold his services door to door and he did this for 4 years before being introduced to the satellite industry.
His first year in the business he was a satellite technician for Dish Network and Directv. He initially struggled with the job and was nearly fired from his boss because of his inability to grasp all the necessary information relating to his job. Despite his humble start and nearly being fired, he was perseverant and went on to make a name for himself in the industry. In his 3rd year as a technician, he led the company in installs. He was then promoted to Head Technician. This gave him a lot of leadership experience and really helped him understand the industry and how important relationships are.
Over time he realized the best way for him to effect change was to start his own satellite retailer. He leaned on the advice of many close friends, business partners and mentors to eventually take action and pull the trigger on his idea.
During his time working as a satellite technician he was able to meet the love of his life. His wife Gabie, has been a great support to him in his life and has always been there for him despite them moving all over the country. His daughter had complications at birth and nearly lost her life at the tail end of a busy summer in 2013 and has given him a deep sense of what is truly important in life, that being his family.
Overcoming adversity has become a hallmark of Aaron’s life. It has given him great confidence and his entrepreneurial spirit will surely lead to great things at Wave Communications.
Jacob McCoy has often been described as a “raw talent.” Despite graduating a year early from high school, he attributes his academic motivation mostly to escaping a system where he was constantly told what to do. As he weighed his options as a 16 year old, he realized an hourly job would put him in the same culture as high school, being told what he was worth instead of deciding for himself. Instead, he decided to go into business for himself and started knocking on his neighbors doors to ask if he could detail their cars for a small fee. He grew that service into a contract with a bank to detail repossessed vehicles. A year later, a close friend of his presented him with an offer to increase his earning potential and he signed with DishOne, a door-to-door satellite sales company.
Jake never had a desire to attend college and door-to-door provided an education beyond anything he anticipated. He learned the art of persuasion, the power of building relationships and setting high goals for himself. With those goals in mind, at age 18, he earned $27,000 in three and a half months. He felt the world opening up to him and set his sights higher.
The following year he decided to shoot for the top sales representative in the company. He knew there were other, perhaps more talented salesmen in the company and decided his work ethic would have to be the difference. He was able to achieve this goal by deciding to work the longest hours of anyone in the company. When his goal was accomplished, it sealed his fate. Selling became his outlet, and most importantly, his way around the ordinary. The only thing left to do was to find like-minded souls with whom to share this discovery.
Transitioning into a leadership role has presented its own new challenge. As the President of Sales at Wave Communications, Jacob McCoy hopes to create an empowering culture that allows others to discover their true potential.
As a nine year veteran of the satellite door-to-door sales industry, Trent Winters has worn many hats. He got his start selling Dish Network and Directv bundled services. After his first year, he was promoted into a sales management role. After two years of selling and managing, he was able to shift his focus to his college degree.
After a brief hiatus to work on his Degree in Business, he returned to the industry as a satellite technician. Similar to his sales experience, he found he was able to best positively affect change as a technician manager. His time spent in the sales industry gave him a competitive edge in bridging the often difficult gap between sales and operations. He cultivated an attitude of service and teamwork that he leveraged into a regional role, managing a group of over 150 technicians and sales representatives.
When his employer moved to a sales-only platform, he took on a new challenge building a nationwide events program which allowed the company another avenue for face to face sales. In his nine years with DishOne Satellite, he received many offers and opportunities in other industries, but until now, had not found a place where he could create an amazing opportunity for others until now.
He has managed hundreds of people in his career and has mentored some of the best and most effective producers in the industry. His skill set will be an integral component in the foundation of Wave Communications, and we know and trust he will give his life to this endeavor.